Problem: The current ticketing service (3rd party) causes barriers for internal stakeholders and potential guests.
Solution: Integrate ticketing into mobile responsive site to create a seamless and accessible ordering experience.
Tools: Sketch, Invision, Pen & Paper
Role: UX/UI Designer, User Researcher, Information Architect, Usability Tester
New sitemap after analyzing information architecture and running a card sort.
I created five different personas through user interviews and contextual inquiry.
I looked at several event-based sites and analyzed:
- information architecture
- user flow
- mobile responsive layouts
- marketing, social proof, sharing
With my design solution, I can expedite the ticketing user flow, removing three steps.
Organic site traffic has grown on mobile so I started wireframing with mobile.
I presented this user scenario to all participants:
“I don’t know if I care about [seeing] industries. Maybe I care about industries to see if I’m an outlier or not.”
"This doesn't really look like a homepage."
“[Event Detail Page] Oh...this is interesting. How are you going to get everyone to fill out their profile?”
Design, Test, Iterate
My design was validated through testing, when each participant RSVP'd within three steps.