UX/Product Designer & Researcher
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APEX Case Study

APEX is a non-profit that hosts monthly volunteer and social events for millenials in Los Angeles.

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Project Summary

Project Summary

Problem: The current ticketing service (3rd party) causes barriers for internal stakeholders and potential guests.

Solution: Integrate ticketing into mobile responsive site to create a seamless and accessible ordering experience. 

Tools: Sketch, Invision, Pen & Paper

Role: UX/UI Designer, User Researcher, Information Architect, Usability Tester

Discover

Discover

 New sitemap after analyzing information architecture and running a card sort.   User Personas

New sitemap after analyzing information architecture and running a card sort.

User Personas

Define

Define

I created five different personas through user interviews and contextual inquiry.

 

 I looked at several event-based sites and analyzed:  - information architecture  - user flow  - mobile responsive layouts  - marketing, social proof, sharing     

I looked at several event-based sites and analyzed:

- information architecture

- user flow

- mobile responsive layouts

- marketing, social proof, sharing  

 

 With my design solution, I can expedite the ticketing user flow, removing three steps.

With my design solution, I can expedite the ticketing user flow, removing three steps.

Develop

Develop

Organic site traffic has grown on mobile so I started wireframing with mobile. 

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  Usability Testing   I presented this user scenario to all participants:

Usability Testing

I presented this user scenario to all participants:

 “I don’t know if I care about [seeing] industries. Maybe I care about industries to see if I’m an outlier or not.”  "This doesn't really look like a homepage."  “[Event Detail Page] Oh...this is interesting. How are you going to get everyone to fill out their profile?”

“I don’t know if I care about [seeing] industries. Maybe I care about industries to see if I’m an outlier or not.”

"This doesn't really look like a homepage."

“[Event Detail Page] Oh...this is interesting. How are you going to get everyone to fill out their profile?”

Design, Test, Iterate

Design, Test, Iterate

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 My design was validated through testing, when each participant RSVP'd within three steps.  

My design was validated through testing, when each participant RSVP'd within three steps.  

Deliver

Deliver

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