UX and Product Designer
imessage cover.png

Apple iMessage Case Study

Texting has become an easier and more common form of communication. iMessage needs new features to help users manage frequent messages. 

Project Summary

Project Summary

Problem: Users who frequently text can get overwhelmed with incoming messages when left unread.

Solution: Design filtering features to assist with text management.

Tools: Sketch, Marvel, Paper, Post-its

Platform: iOS app

Role: Product Manager, UX Designer, Usability Tester

Discover & Define

Discover & Define

From observation, I noticed a handful of users would read messages but would not respond. A few others wouldn't check their notifications until they had a few minutes to read through them. They either needed time to follow up or time allocated to messages. 

Develop

Develop

Sketches & Wireframes:
I used this scenario to sketch paper prototypes and tested it with a few iOS users.  

Feature 1: Footer Navigation  

Feature 1: Footer Navigation  

 Filters help users organize types of messages. Users will have easy access to manage messages.   Key Takeaways:   - "Unread" only applies to users who do not tap into every message or those who do not delete texts  - Favorites was a good bookmarking feature ie. address, shared link or image

Filters help users organize types of messages. Users will have easy access to manage messages.

Key Takeaways:

- "Unread" only applies to users who do not tap into every message or those who do not delete texts

- Favorites was a good bookmarking feature ie. address, shared link or image

Feature 2: Swiping

Feature 2: Swiping

 Swiping gives users the option to come back to messages when they are ready to respond. It serves as a reminder to follow up.    Key Takeaways:   - Users like the memorability of the email inbox features - "mark as unread"  - Some users preferred a more simple UI and did not want the swiping - "it's too much like email."

Swiping gives users the option to come back to messages when they are ready to respond. It serves as a reminder to follow up. 

Key Takeaways:

- Users like the memorability of the email inbox features - "mark as unread"

- Some users preferred a more simple UI and did not want the swiping - "it's too much like email."

Deliver

Deliver

Usability Testing:

- I discovered that the favorites still needed to be refined and wasn't a clear pain point

- I explored a hamburger menu for quick access to iPhone settings. This wasn't a pain point since users rarely needed to access settings.  

Next Steps

Next Steps

Explore favorites/save feature, hamburger menu as a quick access to settings