User Experience Designer
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Bdellium Tools: I Am First

After product launch, this quickly became a best seller for the brand and Amazon

Project Summary

Project Summary

Problem: In the beauty industry, users purchase tools enhance beauty and confidence, however these feelings are short-term.

Solution: Design a product that would help lift our customers emotions and confidence, focusing on positives, long-term.

Role: Product Manager & UX Designer

Learn & Build

Learn & Build

With our deep roots in social media marketing, collaboration with beauty influencers, and partnerships with professional make up artists, we targeted personas with research, analysis, and interviews.

 Incorporating the distinct Bdellium Tools “Yellow” color - we want to remind users of their value and encourage positivity every morning.

Incorporating the distinct Bdellium Tools “Yellow” color - we want to remind users of their value and encourage positivity every morning.

Design, Test, Iterate

Design, Test, Iterate

We designed for longevity in quality and use, compared to fast, disposable tools on the market.

The packaging highlights the overall message that “I Am First” - with each brush intentionally supporting that message. The also serves as a brush holder to be visibly present every morning.

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Product Description

Product Description

We wanted to create a set that seamlessly integrates empowerment with positive and motivating affirmations to remind you to love yourself, FIRST and foremost.

With soft bristles and full-sized handles, this is the ultimate brush set to help make you look and feel amazing. Each brush is a makeup tool, but it also serves as a reminder of your best strengths.

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