Problem: In the beauty industry, customers purchase to help enhance beauty and confidence, however, happiness is short-term.
Solution: Pitch an idea for a product that would help lift and remind our customers to focus on their positives.
Role: Product Manager, UX Designer, Digital Marketing Strategist
Learn & Build
With our deep roots in social media marketing, collaboration with beauty influencers, and partnerships with professional make up artists, we targeted personas with research, analysis, and interviews.
Incorporating the distinct Bdellium Tools “Yellow” color - we want to remind users of their value and encourage positivity every morning.
Design, Test, Iterate
We put a lot of thought into the packaging, colors and messaging of the product.
The packaging highlights the overall message that “I Am First” - with each brush intentionally supporting that message.
We wanted to create a set that seamlessly integrates empowerment with positive and motivating affirmations to remind you to love yourself, FIRST and foremost.
With soft bristles and full-sized handles, this is the ultimate brush set to help make you look and feel amazing. Each brush is a makeup tool, but it also serves as a reminder of your best strengths.