User Experience Designer
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Capital Brands

Capital Brands is the parent company of consumer products like Magic Bullet, NutriBullet, Baby Bullet

  Problem : How might we improve our corporate presence?   Solution :   [1] Understand goals of different site visitors and provide more relevant information and action steps.  [2] Move from a single landing page, to separate site with multiple pages   Role : Product Manager, UX Design & Research

Problem: How might we improve our corporate presence?

Solution:

[1] Understand goals of different site visitors and provide more relevant information and action steps.

[2] Move from a single landing page, to separate site with multiple pages

Role: Product Manager, UX Design & Research

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 Mind map of purpose, objectives and users

Mind map of purpose, objectives and users

 Site map of MVP (minimum viable product)

Site map of MVP (minimum viable product)

 The beautiful office left a lasting impression on my first visit. I worked with the Creative team to build out a style and photography that reinforces the physical space.

The beautiful office left a lasting impression on my first visit. I worked with the Creative team to build out a style and photography that reinforces the physical space.

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