![Problem : How might we improve our corporate presence? Solution : [1] Understand goals of different site visitors and provide more relevant information and action steps. [2] Move from a single landing page, to separate site with multiple pages](https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1547666565179-MF6877L3LOFAELCILO2Z/Artboard.png)
Capital Brands is the parent company of consumer products like Magic Bullet, NutriBullet, Baby Bullet
Problem: How might we improve our corporate presence?
Solution:
[1] Understand goals of different site visitors and provide more relevant information and action steps.
[2] Move from a single landing page, to separate site with multiple pages
Impact: Increased sales opportunities, transactions, recruiting leads
Role: Product Manager, UX Design & Research
Mind map of purpose, objectives and users
Site map of MVP (minimum viable product)
The beautiful office left a lasting impression on my first visit. I worked with the Creative team to build out a style and photography that reinforces the physical space.