UX and Product Designer
gallery copy.jpg

NutriBullet Balance App (iOS/Android)

The app is available now in the App Store and Play Store.

Project Summary

Project Summary

Problem: The app connects to a blender, allowing a user to "create your own" smoothie. This flow needs to be intuitive, while offering, freedom, control, and flexiblity. 

Solution: Create an MVP of the CYO user flow

Tools: Sketch, Marvel, Invision, Whiteboard, Post-its, Paper, Pen and a lot of agile sprints 

Role*: UX Designer, Information Architect, Usability Tester, User Researcher 

 *I started this project in the "Define" phase within the  Double Diamond Framework .     Users will physically add ingredients to the cup and see ingredients added in the digital cup (in the app). I sketched the "Create Your Own" user flow, which was particularly challenging to visualize from a functionality standpoint because of the high interaction.

*I started this project in the "Define" phase within the Double Diamond Framework.

 

Users will physically add ingredients to the cup and see ingredients added in the digital cup (in the app). I sketched the "Create Your Own" user flow, which was particularly challenging to visualize from a functionality standpoint because of the high interaction.

user flow.jpg
 Through discussion and testing, we moved away from a guided build to a freeform build to give users more control and freedom.

Through discussion and testing, we moved away from a guided build to a freeform build to give users more control and freedom.

 From usability testing, we found that users did not know how to finish their build. The "Blend" button was not visible to guide users. I explored this concept in the next iteration.

From usability testing, we found that users did not know how to finish their build. The "Blend" button was not visible to guide users. I explored this concept in the next iteration.

Desktop Copy 3.jpg
571758EE-0625-4A14-AAF7-88148BCED007.jpg
Next Steps

Next Steps

Continue to user test to remove friction and pain points.

Available in

Available in

apps.png