Problem: E-commerce website needed for product launch, must be mobile-friendly.
Solution: Create e-commerce site with mobile first mentality.
Tools: Sketch, Invision, Whiteboard, Paper, Post-its
Platform: Desktop & mobile responsive
Role: Project Manager, UX Designer, Usability Tester, User Researcher
To better allocate resources and work flow, I created a sitemap based on the complexity of pages. This communicates better across teams and stakeholders.
Complex pages: Requires more visual and development work, with more complex interactions.
Simple pages: Little development, using templates, with text and stock images.
Through internal discussions, I laid out the navigation of the header and footer. This document, with the sitemap gives marketing, engineering and design a better idea of the MVP [Minimum Viable Product].
After running some usability tests, we found our users were not understanding some key points. We quickly iterated to fill that gap.
User test and continue future iterations to support business goals and user pain points.