UX/Product Designer & Researcher
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NutriBullet Balance Website

NutriBullet Balance is the world's first smart blender, tracking real-time calories, sugar and carbs with smart nutrition sensor technology. Now available at Target, Kohl's, and Bed Bath Beyond.

See the live site at www.NutriBulletBalance.com

Project Summary

Project Summary

Problem: E-commerce website needed for product launch, must be mobile-friendly.

Solution: Create e-commerce site with mobile first mentality.

Tools: Sketch, Invision, Whiteboard, Paper, Post-its

Platform: Desktop & mobile responsive 

Role: Project Manager, UX Designer, Usability Tester, User Researcher

Define

Define

Sitemap

 To better allocate resources and work flow, I created a sitemap based on the complexity of pages. This communicates better across teams and stakeholders.   Complex pages : Requires more visual and development work, with more complex interactions.   Simple pages : Little development, using templates, with text and stock images. 

To better allocate resources and work flow, I created a sitemap based on the complexity of pages. This communicates better across teams and stakeholders.

Complex pages: Requires more visual and development work, with more complex interactions.

Simple pages: Little development, using templates, with text and stock images. 

Navigation

Navigation

 Through internal discussions, I laid out the navigation of the header and footer. This document, with the sitemap gives marketing, engineering and design a better idea of the MVP [Minimum Viable Product].

Through internal discussions, I laid out the navigation of the header and footer. This document, with the sitemap gives marketing, engineering and design a better idea of the MVP [Minimum Viable Product].

Develop

Develop

mobile wires.jpg
desktop wires.jpg
Deliver

Deliver

mobile hifi.jpg
desktop hifi.jpg
 After running some usability tests, we found our users were not understanding some key points. We quickly iterated to fill that gap.

After running some usability tests, we found our users were not understanding some key points. We quickly iterated to fill that gap.

 Next Steps:  User test and continue future iterations to support business goals and user pain points.

Next Steps:

User test and continue future iterations to support business goals and user pain points.