User Experience Designer
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NutriBullet Replatform

Ecommerce replatform with new branding and identity. See the redesign at www.nutribullet.com

Project Summary

Project Summary

Problem: Consolidation of 13+ sites that are not optimized for mobile

Solution: One site showcasing the new brand and identity, along with much improved user experience

Impact: Cost reduction of $1M+, improved mobile UX and information architecture, better control and capabilities for marketing campaigns

Role: UX Design & Research, Product Manager, QA

Snapshots of all of our websites

Snapshots of all of our websites

A few business problems

A few business problems

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User pain points

User pain points

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Business problems and user pain points, simply put

Business problems and user pain points, simply put

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8 months and 200+ screens later

8 months and 200+ screens later

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