https://www.itsjenniferdu.com/about daily 0.75 2026-02-12 https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/43270b5e-b7fa-47ff-a2cf-08d3ca626794/markup_2119991900.jpeg About - Design is thinking made visual. Saul Bass https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1546401649789-KHGLTJRZ3H00FI8DY9FS/Screen+Shot+2019-01-01+at+7.57.57+PM.png About - A Tangible Thought Handmade gifts & paper goods for celebrations https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1518063291016-G4HWA1C5MM9FKU7K60S8/duyoga+png.png About - Du Yoga with Jenn Remote, online yoga and meditation classes https://www.itsjenniferdu.com/childhood-literacy daily 0.75 2019-01-20 https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1548004675589-OCC95LMF2T7VUBIXQH7F/iana-dmytrenko-427559-unsplash.jpg Improving Childhood Literacy https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1527880761173-MESDOT57G3KCQMQIRLOA/gaelle-marcel-8992-unsplash.jpg Improving Childhood Literacy https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1527881166895-5DLWTYE2UEIZAV243MRK/literacy_hook Improving Childhood Literacy https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1527881508036-34C6V7S8HAW9GMUVSSU8/literacy_problem Improving Childhood Literacy https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1527882475450-VMM3FZWTS2QMJ7UQ0W9G/literacy_storyboard Improving Childhood Literacy https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1527880761173-MESDOT57G3KCQMQIRLOA/gaelle-marcel-8992-unsplash.jpg Improving Childhood Literacy https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1527881166895-5DLWTYE2UEIZAV243MRK/literacy_hook Improving Childhood Literacy https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1527881508036-34C6V7S8HAW9GMUVSSU8/literacy_problem Improving Childhood Literacy https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1527882475450-VMM3FZWTS2QMJ7UQ0W9G/literacy_storyboard Improving Childhood Literacy https://www.itsjenniferdu.com/work daily 1.0 2026-03-06 https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/43270b5e-b7fa-47ff-a2cf-08d3ca626794/markup_2119991900.jpeg https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/105672a1-e0c4-4d1e-8355-0b89b08a1d18/Mobile+app.jpg https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/e9eb15f7-3db1-4ad9-9f57-9f19cb24c002/Ingram_cover.jpg https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/a538b09d-9531-4dd9-a8d2-b771bca13744/Chatbot+cover.jpg https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/fa01c091-76b1-426f-b111-c658a5313abc/NB_cover.jpg https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/8c79eebf-cafd-4759-b1cf-120ad4e04b85/Help+center+cover.png https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1681489530940-QDS8N8QPC5I9BMJ7AP7T/1_NB_Select_Hero_1500x1201.jpg https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/a41ce1f0-4a37-43c1-8a6f-6b3c2281ec9c/Mobile+app.jpg Work - Growing app demand and improving customer experience Designed chatbot to reduce customer service contacts https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/a538b09d-9531-4dd9-a8d2-b771bca13744/Chatbot+cover.jpg Work - Designed chatbot to reduce customer service contacts Product, Content, & Conversation Design @ REI https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/8c79eebf-cafd-4759-b1cf-120ad4e04b85/Help+center+cover.png Work - Reduced contacts with improved information architecture, navigation and self-service tools UX Strategy, Research & Design @ REI https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/914e766e-ac95-4476-879d-ecd66479a3a0/chuttersnap-BNBA1h-NgdY-unsplash.jpg Work - Improved order tracking clarity and usability through content design & information architecture Research & Design @ Ingram Micro https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/11cded70-15e7-4ad6-9078-82c8ad164dfb/Home_HeroSlide_1_3000x1515.jpg Work - Platform redesign and digital transformation to increase B2C sales Research & Design @ Nurtibullet https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1681489530940-QDS8N8QPC5I9BMJ7AP7T/1_NB_Select_Hero_1500x1201.jpg Work - Digital to physical: user testing blender functionality UX Research @ Nutribullet https://www.itsjenniferdu.com/nutriliving-checkout daily 0.75 2025-07-23 https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1503102111702-3FBSR4IJP8X1QA0ZEX5H/Artboard+2.png NutriLiving Checkout Flow - Project Summary (Copy) Project Summary Problem: The checkout flow has a lot of friction and barriers, resulting in high dropoff rates (Google Analytics). Solution: Audit, redesign, and optimize the checkout flow. Platform: Desktop, mobile responsive Role: Product Manager, Information Architect, UX Designer, Usability Tester Tools: Sketch, Invision, Paper, Pen, Whiteboard https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1524091942212-Z5J5BQOXU2YZZQSV7I2Q/impact.png NutriLiving Checkout Flow https://static1.squarespace.com/static/57fbd54703596eeea8a17186/688158740bba7b1d0c0c8eb1/688158740bba7b1d0c0c8eba/1753307252641/ NutriLiving Checkout Flow - Discover (Copy) Discover Customer Journey Map https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1504060511034-4PXSL3CR8AO670C49QXS/Journey+Map+NL+Checkout.png NutriLiving Checkout Flow - Define (Copy) Define I first tackled the purchasing experience, reducing any barriers to the cart page. https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1503862944456-N47BO7YLMNIEUXINNVYW/NL_Checkout03.png NutriLiving Checkout Flow Through iterative design and comparative analysis, I merged steps 2 & 3 from the original flow. This removes one barrier from the checkout process. https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1531765862425-2JQY0QXNJPLIMTYQLT7H/ss.png NutriLiving Checkout Flow - Develop (Copy) Develop Sketches & Wireframes https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1531765783856-LRR8NIJD2J8WIDISZV73/ss.png NutriLiving Checkout Flow https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1503863103694-CKDYNSJBKUWPWUHDSZLS/sqsp+template+img.png NutriLiving Checkout Flow Digital Wireframes https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1504110936375-EYRHNIWYE41GF288SCNH/digital+wires.png NutriLiving Checkout Flow https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1503863196323-NCOLOLAJ67JIYB348I68/wireframe.png NutriLiving Checkout Flow https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1503863428502-0ON1J9N5XTVREGUULNKW/NL_Checkout04_proceedtocart.png NutriLiving Checkout Flow All members are incentivized to sign in/register for an account to receive a 10% discount. This was a modal, but became less intrusive as a static element on the cart and checkout page. https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1503774904940-IYGU6K1EKI8V5B6BYFFP/sqsp+template+img.png NutriLiving Checkout Flow - Cart (Copy) Cart https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1503863281660-W4IUAMZ73TQ7X66HPW06/Final+Cart.png NutriLiving Checkout Flow Users must enter their zip code before proceeding to cart. I learned that users often didn't scroll down enough to see this field. I looked at layout to bring more visibility to this field. https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1503774898342-99TS6DRQS1IZ6E1MDBRO/sqsp+template+img.png NutriLiving Checkout Flow - Checkout (Copy) Checkout https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1503863305944-8333G5UM1AQDP73EAOFC/Final+Checkout.png NutriLiving Checkout Flow I redesigned the form to help users complete the form faster, especially on mobile. Users have access to dynamic zip code search and credit card formatting for easy cross-referencing. https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1503774894403-TPY06WNXOO3SP2LQUUMK/sqsp+template+img.png NutriLiving Checkout Flow - Mobile Responsive (Copy) Mobile Responsive https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1503863453817-YQ6H400AHMAA8M8A81HB/NLcheckout_mobile.png NutriLiving Checkout Flow I enhanced multiple form fields to expedite form completion and conversion. https://www.itsjenniferdu.com/nutribullet-select-1 daily 0.75 2025-07-31 https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1681489530940-QDS8N8QPC5I9BMJ7AP7T/1_NB_Select_Hero_1500x1201.jpg https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1648842949331-8A9BRCASY4LBEFVL66YN/2019-11-19%2Bat%2B2.37.43%2BPM.jpg https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1574203739969-S9CTJXW4L7M80GQAXY83/poll+qual.png https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1574203486040-7BHTBK7D6XT630A9CCXQ/select+iterations.png https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1574205685565-YI5KQRCI6R7VLDGC48HC/proto.jpeg https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1574205279484-EMT50U0CQFP1KWFEQGGS/select+recommendations.png https://images.squarespace-cdn.com/content/v1/57fbd54703596eeea8a17186/1648843635818-8M114LCM9ZK859NXL01V/NB%2BSelect.jpg https://www.itsjenniferdu.com/experience daily 0.75 2026-03-12