User Experience Designer
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USPS Strategy & Research

  

USPS Strategy & Research

Strategy and research case study conducted for USPS' products to increase traffic, conversion and revenue.

 
 
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USPS has increased prices the past few years, Price changes for declining sales is not a sustainable business model.

 

Let's see what we can discover from a usability study to improve user experience. 

 

Process & Scope

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Analyzing Direct & Indirect Competitors and Influencers:

Following Nielsen's 10 Usability Heuristics:  

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Remote, Quantitative Usability Test for User Flows

Using Wharton's Cognitive Walkthrough - Full Method 

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