8+ years designing end-to-end from research to handoff
Enjoys simplifying the complex
Loves mentoring young designers and thrives in a strong collaboration culture
Designed chatbot to reduce customer service contacts
Product, Content, & Conversation Design @ REI
Reduced contacts with improved information architecture, navigation and self-service tools
UX Strategy, Research & Design @ REI
Improved order tracking clarity and usability through content design & information architecture
Research & Design @ Ingram Micro
Platform redesign and digital transformation to increase B2C sales
Research & Design @ Nurtibullet
Digital to physical: user testing blender functionality
UX Research @ Nutribullet